If you’re reading this blog, chances are that you’re working hard to improve your web presence (or you’re getting ready to!). Kudos to you for doing some research; having a web presence is so important for building your business that, these days, everyone needs to have one.
However, not all websites are created equal and there are many things people do without realizing it that compromise their web presence.
Here’s a list of the mistakes people make most frequently when creating a website.
Mistake #1: Using the Wrong Colors for Your Industry
Yes, it is possible to use the wrong colors on your website. I’m not just talking about choosing colors that clash or are difficult to read (that is a mistake on its own), but choosing colors that generally aren’t associated with your industry is not a good idea.
For example, when you think of a nutritionist, what colors do you expect to see? There’s a reason that most healthy eating experts use fresh colors like greens, oranges and earth tones. It reminds us of healthy foods!
A nutritionist who chooses blues as her main website colors will likely turn off customers without even realizing it – and the interesting thing is that, often, the customers won’t realize why they’re turned off, either. Color correlations are so deeply ingrained in our minds that we don’t even realize how important they are.
Mistake #2: Using the Wrong Colors for You
There’s also something to choosing colors that fit your personality, especially if you’re running a business that largely centers on you as a personality brand.
I know a yoga teacher who invested thousands into having her website rebuild.’
The graphic artist she hired did a beautiful job creating a calming, meditative website in Zen colors like blues and greens.
In fact, the yoga teacher isn’t a Zen-like, calm, meditative person. Sure, she’s very centered, but she’s a vivacious, upbeat and fiery woman. When new clients met her,
they would remark, “I really like your website, but it doesn’t match your personality at all.
You’re so energetic!”
Reds and oranges aren’t often colors chosen for yoga, but this teacher’s class was quite a workout! Those colors would have been a great fit for her and attracted the kinds of clients who would love her and come back for more.
Mistake #3: Your Website Takes Forever to Load
It’s important that your website loads quickly and efficiently. If it doesn’t, your potential clients will click away without thinking twice.
Test this out by visiting your website from different browsers on your computer and having friends check it out from their computers. If you find that the website loads too slowly, you need to call your hosting provider and find out why. Alternately, you can call your website designer and ask her to help you.
Like I always say, a website that does not load fast is a prescription for people to click away.
Mistake #4: Your Site isn’t Mobile Compatible
Over 50% of web users are viewing your website via mobile devices such as iPhones and tablets (and I’ll bet that percentage is quickly growing).
Test out your website on mobile devices to find out if the site loads properly, if it’s easy to view and easy to navigate. If you’re not mobile compatible you’re losing out.
Mistake #5: There’s Too Much Information
When websites have too much information, people will click away. It’s so important that they don’t feel fire-hosed when they visit your website so they’ll be left feeling curious and wanting more.
Here are the 5 basic pages you should have within your website:
1. Home Page
2. About Page
3. Services Page
4. Contact Page
5. Testimonial Page
Any more than that and you run the risk of losing eyeballs simply because they’re overwhelmed with too much information.
Do This: Take a look at your website with fresh eyes, imagining that you’re visiting for the first time. Run through the list of mistakes, above, to find out if your website gets a passing grade.
Could your website use a little help? Click HERE to learn how you can get more information about building a web presence that truly reflects who you are and attracts your ideal clients like flies to honey.