I’ll just come right out and say it: in today’s world, you simply need a website to be competitive in business.
Sure, some businesses may be doing just fine without a web presence. But the truth is, even businesses that are doing “fine” without a website are still missing out on tons of new clients and possibly thousands of dollars of transactions, just because they don’t have a web presence.
Why, you ask? Let’s take a look at the three main reasons why having a website is so important these days.
#1: People Will Make Assumptions about Your Abilities Based on Your Web Presence
This can be a hard pill to swallow – especially if you have little or no presence online – but the best way I can illustrate this for you is with an example.
Imagine that you just moved to a new city and you need a dentist. You get two recommendations from two different friends, and now you have to choose which one you want to see.
You Google both dentists, and they both have websites. The first one has a dark red backdrop with white text filling the whole page, but no photos. You click away pretty quickly.
The second site is a fully flushed out, beautiful website with photos of the office, a picture of a smiling receptionist, and a contact form where you can set your first appointment right there.
Which one will you be most likely to patronize?
Of course, you’ll go to the office with the better website. Now, both dentists may be well trained, qualified and good at what they do. However, when you saw the website with images of the dental office, you felt more comfortable. You see a smiling receptionist who could probably be your friend, and you see that you’re welcome in the office because they’re already inviting you to set up an appointment. They created a professional-level website that connects with their audience.
If you can connect with a potential client at that level with your website before they ever even meet you, you’re on the path to creating a wonderful relationship with them. They feel like they know you, and they’re more likely to want to do business with you.
#2: Build Your Tribe
When you connect with your potential clients on an emotional level like that, then you can invite them to join your tribe. This is what I call the people who join your mailing list: they’ve seen your website, they like you and they’re telling you, “Hey, I want to know more about what you do!”
For many of the people I serve, the word “marketing” makes them so uncomfortable. But when you are super clear on who you are and what you offer, you can see that you are actually being of service by having a website that authentically represents who you are and what you can do for them.
Did you hear that? I’ll say it again:
When you have a gift or a service to contribute to the world, you are being of service by putting yourself out there through marketing and your web presence so you can share it with others.
Your website will allow you to build your tribe – that is, the people who need your gifts and services – so you can more easily connect with them. It’s not about you, it’s about them.
#3: Strengthen Your Positioning
One of the most important things your website will do for you is strengthen your position as an expert. Through your web copy, your blog and the material you choose to share on your website, you have the opportunity to position yourself as an expert.
Share the information that demonstrates that you really know what you’re doing. Contribute useful tips and tactics for your industry that your readers will use to improve their lives. Give them something that will help them so they can see that you’re the best person to help them with their problems, and they will learn to view you as the top in your field.
And if you want some help, I’d love to be the one to guide you through the process. Click HERE to learn more about my step-by-step program that will teach you how to create and manage a website that rocks.